Transformational Coaching


The term Transformational Coaching is usually attributed to Sir John Whitmore who devotes a chapter of his book ‘Coaching for Performance to the subject.’

Tracing it’s origins from the Transpersonal Psychology of Roberto Assigoli to Daniel Goldman’s published works on Emotional Intelligence he quotes Goldman’s research indicating that emotional intelligence (EQ) is twice as important as mental acuity (IQ) for success in the workplace.

This Goldman states is true for everybody but for leadership the ratio is significantly greater  EQ at one level is about self awareness and an ability to empathise with others. It is about the ability to foster positive relationships and effective communication.

One can easily observe the damaging influence on the productivity of teams and the morale of colleagues at work when an individual or a small minority of people become consumed by the personal problems that effect their attitude or when their lack of self awareness leads them to obstruct others.

A culture of bullying is usually a product of this lack of emotional intelligence. Working environments such as this lead to poor customer service and demotivated workers. When managers and leaders display these behaviours this can be disasterous for an organisations performance.

Many companies recognise this and have in place strong ‘customer first’ and anti bullying policies. Diversity is celebrated as a source of creativity and authoritarian management styles are discouraged.

However EQ is deeper than this, it is also about authenticity and aligning peoples personal and public persona’s. It is about becoming more aware of the sythesis between thoughts and actions. This leads to increased job satisfaction and improved personal performance.

At an individual level it is about discovering that simply seeking personal gain is not a source of lasting motivation and that being able to contribute to the welfare of others or of something bigger than oneself brings greater satisfaction, confidence and sense of meaning and wellbeing.

John Whitmore has suggested the term spiritual intelligence (SQ) to describe this. The growing trend for companies to adopt corporate social responsibility agenda’s is evidence of the importance of this.

Transformational coaching is about assisting individuals and organisations to understand and adapt to these positive cultural changes.

Transformational coaching has no connection to any established spiritual or religious belief systems but is instead about developing psychological and emotional maturity.

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